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Jeff Bezos` decision-making advice

Writer's picture: Dr. Stefanie PuckettDr. Stefanie Puckett

We want leaders to take decisions fast. But also to stay alert to trends and changes (Hyperawareness), and to visit and revisit data and information (Informed Decisions-Making).

There is tension there and it is not always easy to find the balance. Many get stuck in analysis - paralysis. Others take hasty decisions and consequently, wrong turns with irreversible damage.


Three critical behavior for digital business agility

In the HAVE model of agile leadership*, we define three critical behaviors for digital business agility and agile leadership:

1. Hyperawareness

2. Informed-Decision Making

3. Fast execution


Finding the right balance

Often, leaders ask for advice in finding the right balance between speed and slow, careful decision-making that involves data collection, analysis and consultation.

IMD Professor Howard Yu writes in a recent article* about how Jeff Bezos of Amazon classifies decision. This classification is a helpful guide for deciding between speed and thoroughness in decision-making.


Type 1 and 2 decisions (Jeff Bazos)

Jeff Bazos of Amazon wrote* that he likes to categorize decisions in two categories:


Type 1 decisions: The choices are irreversible. Consequences of the decisions will change things for good. After the decision is taken, there is no way back to how it was before.


-> Bezos says these decisions require a careful, methodical approach that takes time. Staying alert and watching trends and developments (Hyperawareness), collecting and analyzing data as well as consulting others (Informed Decision-Making).


Type 2 decisions: Type 2 choices are reversible. You can back out or undo them. Consequences wouldn't change anything drastically or only temporarily.


-> These decisions call for speed (Fast Execution). Try, fail fast and learn fast.


The skill is to differentiate between the two.


Sources:


*IMD & metaberatung, 2017;


book: https://www.goodreads.com/book/show/56050890-agile-leadership---leadership-competencies-for-the-agile-transformation


*https://www.howardyu.org/how-leaders-should-make-critical-decisions/


*Bezos, J. (2020). Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson. Harvard Business Review Press.




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